Digital transformation for visitor experience businesses

Tourism businesses interested in introducing digital technologies to enhance online visibility and boost online sales to new audiences. 
You might be eligible if: 
You are a visitor experience business in the Irish tourism industry, such as: 
•    A tourist attraction offering interesting experiences with admission fees or entry conditions. 
•    A provider of organised activities like tours, workshops, or adventures. 
•    An organiser of pre-planned tours focused on specific destinations or experiences. 
•    You can demonstrate ambition for commercial growth in line with the program's objectives. 
•    Eligibility is subject to terms and conditions. 
 

•    A tailored programme of supports across four key digital transformation workstreams, Accessible website & content, booking systems & distribution, data measurement & insights, and digital marketing & AI 
•    Associated capability building training accompanies each workstream, including workshops, online modules, and self-paced training delivered on an online learning platform. 
•    Time with expert consultants and mentors to address your business’ specific digital needs. 
•    1-2-1 support from project coordinators to support businesses through each of the workstreams.  
 

• Enhancing your businesses online visibility to tourists through website development and digital marketing.   
• Increasing the ease of booking by utilising online booking systems, engaging online content, and digital tools. 
• Embracing digital tools and strategies to stand out from competitors and create a more engaging experience for visitors. 
• Improved digital sales and business decisions through better data measurement and insights. 
• Networking opportunities to connect with other businesses.