Digital transformation for visitor experience businesses

Tourism businesses interested in introducing digital technologies to enhance online visibility and boost online sales to new audiences.

Fáilte Ireland offers specific digital transformation programmes aimed at re-imagining the digital  capability of attractions and activity providers, strategically funded festivals, tourism focused golf courses and tourism accommodations within targeted regional areas.

Expressions of interest calls are announced at intervals based on sectoral needs and demand.

In order to be eligible, businesses must  demonstrate ambition for commercial growth in line with the programme's objectives.

Eligibility is subject to terms and conditions. 

•    A tailored programme of supports across four key digital transformation workstreams, Accessible website & content, booking systems & distribution, data measurement & insights, and digital marketing & AI 
•    Associated capability building training accompanies each workstream, including workshops, online modules, and self-paced training delivered on an online learning platform. 
•    Time with expert consultants and mentors to address your business’ specific digital needs. 
•    1-2-1 support from project coordinators to support businesses through each of the workstreams.  
 

• Enhancing your businesses online visibility to tourists through website development and digital marketing.   
• Increasing the ease of booking by utilising online booking systems, engaging online content, and digital tools. 
• Embracing digital tools and strategies to stand out from competitors and create a more engaging experience for visitors. 
• Improved digital sales and business decisions through better data measurement and insights. 
• Networking opportunities to connect with other businesses.