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Brand Forum

Improve your marketing skills to grow your food or drinks brand

This learning platform helps food or drink businesses build better brands by sharing thought leadership and best-practice marketing tools.

Who is it for?

Food or drink businesses aiming to develop a new brand or are already building it amongst consumers.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.


What do you get?

Access to: 

  • Brand health check: A survey that measures grocery shoppers' opinions on brand awareness, consideration, experience, loyalty, and potential, providing recommendations for improving the brand and business
  • Workshops: Case studies, guest speakers and interactive sessions sharing the latest thinking and best practices for brand-building
  • Recipe content service: Video and photography assets produced to the highest production standards and delivered in multiple formats
  • Podcast series: Engaging conversations, ideas and stories from the world of food and drink that inform and inspire

What can it be used for?

  • Growing brands and business 
  • Learning new ways of engaging customers 
  • Understanding how to drive sales 
  • Learning how other successful business models operate
  • Networking with like-minded industry peers
  • Identifying new routes to market and brand-building/marketing resources



*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at info@bordbia.com


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