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Category Management

Improve the way you pitch and propose to your customers

This support helps food and drink businesses use data and insights to show the value of their products during customer discussions.

Who is it for?

Food or drink businesses looking to grow their sales. 

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.


What do you get?

A one-day workshop for groups or individuals.


What can it be used for?

  • Strategic one-to-one planning, support and guidance
  • Buyer-supplier category management support
  • Category management strategy development



*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at info@bordbia.com


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